--- name: aibusinessboomer-growth-engine description: Use for AI Business Boomer / Business Boomer growth work that combines SEO, short-form scripts, offer copy, lead magnets, prospecting research, content remixing, social scheduling plans, landing page improvements, and conversion-focused marketing for aibusinessboomer.io. Use when Sam asks to grow AIBusinessBoomer, create Business Boomer content, package offers, generate prospect/outreach assets, or turn one idea into a multi-channel acquisition workflow. --- # AIBusinessBoomer Growth Engine Use this skill to turn AI Business Boomer ideas into shipped growth assets: SEO pages, short-form scripts, lead magnets, prospecting lists, offer copy, social posts, and site improvements. ## Source of truth - Site/repo: `/Users/nancy/.openclaw/workspace/business-boomer` - Live URL: `https://aibusinessboomer.io` - Brand: AI Business Boomer / Business Boomer - Voice: practical, plain-English, implementation-first, no AI fluff. - Core offer: done-for-you AI automation, OpenClaw setup, lead follow-up systems, websites, and custom workflows for small/service businesses. - Trust rule: use real proof only. Do not invent clients, revenue results, credentials, testimonials, staff, fake case studies, or fake screenshots. ## Default strategy Prioritize assets that can create revenue conversations, not vanity content. Best lanes: 1. **Service-business pain → AI automation offer** - missed leads, slow follow-up, admin work, scheduling chaos, quote delays, bad handoffs, spreadsheet/email messes. 2. **Proof-first education** - show a workflow, before/after, time saved, lead response improvement, or concrete automation map. 3. **Niche translation** - translate broad AI news into “what this means for plumbers / contractors / med spas / landscapers / agencies / local services.” 4. **Comment-to-workflow loop** - “Comment your business type and I’ll tell you the first workflow I’d automate.” 5. **SEO capture** - articles and pages targeting high-intent terms like AI automation for small business, AI consulting for service businesses, lead follow-up automation, AI appointment scheduling, AI website chat automation, and AI CRM automation. ## First-step routing Before acting, classify the requested output: - **SEO/page/site work** → apply `business-boomer-seo` standards: direct answer, one FAQ, schema, internal links, real trust signals, build/render verification. - **Short-form/TikTok/Reels/Shorts** → apply Kallaway-style structure: hook, viewer pain, belief correction, proof/example, retention beats, visual plan, CTA/comment loop. - **Content remix** → extract the winning structure before adapting. Do not copy wording or claims. - **Prospecting/outreach** → focus on narrow business type + painful workflow + practical offer. Avoid spammy generic AI pitch language. - **Offer/landing page copy** → lead with painful bottleneck, visible deliverable, proof/trust, clear CTA, and low-friction next step. - **Publishing/scheduling** → external posting requires approval unless Sam explicitly asked to publish. Prefer Postiz when scheduling social content. ## Growth asset standards Every asset should identify: 1. Target customer or niche. 2. Pain/bottleneck. 3. Specific AI automation/workflow solution. 4. Why now / why this matters. 5. Proof, example, demo, or plausible concrete mechanism. 6. CTA that creates a conversation, audit, booking, comment, or lead. Avoid: - “AI can transform your business” filler. - Broad education with no offer path. - Unsupported statistics or ROI claims. - Fake social proof. - Overly technical explanations before the business pain is clear. - Content that attracts AI hobbyists instead of business owners/operators. ## Short-form format For scripts, output: ```text Title/idea: Target viewer: Pain: Belief correction: Hook: Retention beats: Script: Visual plan: CTA/comment loop: Why this works: ``` Quality bar: - First 2 seconds must stop the scroll with tension, proof, or a correction. - First 8 seconds must connect to a real business pain. - Keep scripts recordable and direct. - Prefer “AI as an employee/workflow” framing over magic-tool framing. - CTA should be specific: comment business type, book an audit, ask for a workflow map, download a checklist, or reply with a keyword. ## SEO/page format For articles/pages, output or implement: - Search intent and primary keyword. - One clear H1/page angle. - Direct answer in first 1–2 paragraphs. - Practical examples for service businesses. - Internal links where relevant. - One `FAQ` section only. - Commercial CTA to book/contact when relevant. - Real author/reviewer/trust details only. - Schema/metadata when editing the site. Verification when editing the repo: - Inspect existing page/article before changes. - Run `npm run build` when meaningful. - Inspect `git diff`. - If deployed, verify production URL and content. ## Prospecting/outreach format For campaigns, output: ```text Niche: Pain hypothesis: Trigger/event to look for: Offer angle: Lead source/search query: Qualification rules: Message 1: Follow-up 1: Follow-up 2: CTA: ``` Rules: - Make the opener about their visible business problem, not “we use AI.” - Use one clear offer per message. - Keep it human and short. - Never claim prior relationship, results, or research not actually done. ## Offer packaging format When Sam asks what to sell, package offers as: ```text Offer name: Who it is for: Pain it fixes: What they get: Delivery timeline: Proof/demo asset needed: Price/positioning suggestion: CTA: ``` Default offer ladder: 1. Free/low-friction AI workflow audit. 2. Paid setup sprint for one painful workflow. 3. Monthly automation support / OpenClaw operator setup. 4. Custom AI operations buildout. ## Verification / done criteria Do not say complete until the target artifact exists: - File/site changes: readback/diff plus build or rendered check when practical. - Social assets: final script/carousel/caption exists and is ready to post, or queued/published with proof if approved. - Research/prospecting: provide sources or explain proof limits. - Strategy: deliver the actual calendar, offer, page outline, or campaign—not just advice. If blocked, say exactly what is missing: approval, credentials, target niche, source asset, posting permission, or live-system access.