Use conservative inputs
Start with the leads you know went unanswered, not the highest possible number. A useful estimate beats a dramatic one.
Free local service business calculator
Price the revenue leaking from missed calls and slow replies.
Enter your lead volume, close rate, and average job value. The calculator shows the monthly cost of delayed follow-up and the value a basic response workflow could recover.
Plan your follow-up priorities
A simple model owners can use before buying software.
Local service businesses hear that fast response matters. This tool turns that advice into a dollar estimate for contractors, salons, cleaners, repair companies, and other appointment-driven teams.
Start with your own records. The default numbers are illustrative planning assumptions, not measured losses for your business. Replace them with figures from your call logs, forms, and CRM. Treat the results as estimates, not guaranteed recoverable revenue.
Missed leads
14.4/mo
Lost jobs
4.0/mo
Estimated monthly revenue leak
$3,427
Annualized: $41,126
Recoverable estimate
$685/mo
If faster follow-up recovers 2.9 leads each month, this is the potential revenue back on the calendar before adding repeat work or reviews.
Count speed and quality
A fast reply still has to ask the right question, capture job details, and hand off cleanly to the owner or office.
Fix one leak first
The first workflow can be simple: after-hours reply, missed-call text-back, form follow-up, and a daily owner summary.
Want this leak closed?
Business Boomer can install the missed-call text-back, intake form, owner alerts, and follow-up reminders that keep leads from going cold.
Book a Follow-Up AuditMissed lead calculator FAQ
Use the calculator as a planning estimate, then validate it against your call logs, forms, and CRM.
What counts as a missed lead?
A missed lead is any call, form fill, email, chat, or social message that does not get a useful reply while the buyer is still ready to book. For many service businesses, a late answer behaves like no answer.
Why does response speed matter for local businesses?
Local buyers often contact more than one company. The business that replies first, asks the right questions, and gets the estimate or appointment moving has a better shot at winning the job.
Can AI fix every missed lead?
No. The realistic goal is to catch the easy leaks: instant replies after hours, cleaner intake, reminders, routing, and owner alerts when a hot lead needs a human response.
How should I use this estimate?
Use it as a planning model. Compare the monthly revenue leak with the cost of a basic lead response workflow, then decide whether the bottleneck is worth fixing this month.